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January 7, 2018

How is Amazon’s Brand Registry Changing Trademark Strategies?

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As many of you know, Amazon’s IP policies can be difficult to work with and recently has been far too one sided in favor of the alleged rights holder. Up to now, it’s just been too easy to disrupt sales using an unjustified IP ownership claim. Fortunately, Amazon is making a move in the right direction with the Amazon Brand Registry system.